招聘企业: Dentsu Aegis Network 电通安吉斯网络 中国

工作区域: 上海黄浦区

发布时间: 2017-08-07

Job ID: 22750

职位描述 Job Description

We Are Hiring -- Media Planning Director, GPD, BD, GBD


Digital Strategy and media buying service for clients 

数字媒体策略, 策划,执行

Media buying process with media partners

媒体采购, 谈判, 合同处理

负责客户媒介的数字、全案策划、预算管理和项目执行落实;

带领团队维护客户关系,完成客户日常工作需求,主动挖掘客户业务相关的媒介机会点并推动实现;

负责所带领的团队与本部门以及公司其他部门的工作协调、配合,优化团队工作流程和人员分工;

对所辖员工进行业务指导、培训等,使其更好完成各项工作;

支持公司层级的新业务开拓,参与客户比稿。

 

Accountabilities:

1. Set the working methodology for the group and is directly responsible for the online media planning and buying operations

2. Provide strategic online media direction to the Account Services team in order to properly manage client’s online media expectations

3. Oversee development strategies, implementation plans, and provide requirements and insights into overall technical requirements and development including creative

4. Develop targeted relationships with leading publisher and advertising networks,drive the testing, optimization, and maintenance of our advertiser and publisher relationships

5. Participates in new client presentations as the leader in the online media planning, buying and strategy,develops and leads the internal development of the online media best practices

6. Develop data-driven approaches to online media testing, media assessment and optimization and eventual roll out recommendations

7. Continuously analyze the results of the online media campaigns in order to optimize to maximize profitability,Supervise and review development and implementation of all plans

8. Provide and/or guide strategic input for all plans internally and externally,help set negotiations strategies,establish and maintain communications process with clients


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作者:佚名
来源:数英网