招聘企业: McCann 麦肯 上海
Job ID: 22491
职位描述 Job Description
The planner/senior planner plays a key role in growing client’s brand throughout discovering, defining and clarifying the truths that drive our creative solutions and curate the consumer journey across all relevant channels so as to help us make a difference in our client’s business.
Ensure fully understand client needs from account team and clearly brief to creative team client’s problem, insight and solution;
Analyze market data and research findings to develop insights into the category, brand and consumer and inspire creative ideas through workshops;
Monitor and interpret cultural and social trends relevant to client’s business to bring consumer insights to life;
Analyse competitive communications to identify unique positioning opportunities;
Actively lead and involve in new business and brand strategy pitching;
Bachelor or above degree is required;
3-5 years or above experience in advertising agency, PR agency, market research agency or client side;
Digital background is preferred;
Able to handle clients independently;
Excellent communication and interactive skills;
Proficiency in English and Mandarin (both written and oral, able to convincingly write and present strategic plans and presentations);
Skills in tools like PowerPoint, keynote, etc. to build compelling presentations.
Collaboration: Develops cooperation and teamwork while participating in a group/ team, working toward solutions which generally benefit all involved parties.
Culture – Open: Creates an atmosphere in which timely and high-quality information flows smoothly up and down, inside and outside of the Company; encourages open expression of ideas and opinions.
Hour of Decision Management: Performs jobs in a manner that minimizes hazards to oneself, others, and the environment. Maintains a physical work environment that contributes to the well-being of others.
Discernment/ Judgment: Makes decisions authoritatively and wisely, after adequately contemplating various available courses of action.
Diversity & Inclusivity: Supports and promotes an environment that holds opportunities for all, regardless of race, gender, culture, and age.
Drive for Results: Demonstrates concern for achieving or surpassing results against an internal or external standard of excellence.
Service: Demonstrates strong commitment to meeting the needs of employees, striving to ensure their full satisfaction.
1. Collaborative Leadership: Promotes and generates cooperation among one’s peers in leadership to achieve a collective outcome; fosters the development of a common vision and fully participates in creating a unified leadership team that achieves results.
2. Conflict Management: Brings substantial conflicts and disagreements into the open and attempts to manage them collaboratively, building consensus, keeping the best interests of the organization in mind, not only one’s own interest.
3. Influencing: Asserts own ideas and persuades others, gaining support and commitment from others; mobilizes people to take action, using creative approaches to motivate others to meet the Company’s goals.
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