招聘企业: POSSIBLE 上海

工作区域: 上海黄浦区

发布时间: 2017-07-03

Job ID: 22250

职位描述 Job Description

Senior Planner

 About the Job

Are you relentless in your pursuit of the answer to life, the universe and everything? Do you dream of the possibilities of what a brand could and should be to people? In POSSIBLE, strategic planners search for the needle in the haystack – defining insights from human behaviour and hard-core data to inform world-class creative work to make a measurable difference.

 By design, we are visionaries, innovators and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.

 What you will do:

·         Create inspiring briefs that can be translated into great ideas through research into human psychology, culture, and data

·         Collaborate with Creatives, UX, Analytics, and Technology to shape e-commerce marketing programmes and campaigns that excite and engage consumers

·         Build mid-level client relationships from a strategic perspective

·         Develop and communicate a clear point of view across the account

·         Present compelling and strategic stories through presentations, interviews and workshops to both clients and colleagues

·         Develop expertise across different digital and marketing disciplines as a subject matter expert

·         Try to convince people you are right

 What you will need:

 Minimally

·         A Bachelor’s degree in Psychology, Sociology, Anthropology, Economics, Social Sciences, Marketing, Marketing Communications or Business

·         4-5 Years of creative/digital agency experience, with 2-3 years of experience in strategic planning

·         A natural at primary and secondary research, both cultural and data-driven

·         Being able to translate research output into critical insights and sound arguments that underpins strategy

·         Proven expertise in e-commerce strategy and loyalty marketing in the Chinese e-commerce market

·         Working knowledge of enterprise-class analytics tools and platforms (Omniture etc.)

·         Experience adapting/creating strategic frameworks for campaign plans

·         Developed and nurtured mid-level client relationships

·         A natural inquisitiveness – your favourite word is “Why?”

·         Thrives in a collaborative environment

·         An ability to articulate a clear point of view

·         Fluency in both written and spoken English

 Great to have

·         Category experience in Skincare/FMCG

·         Understanding of shopper marketing

·         Ability to lead project teams

·         Expertise across other digital disciplines – Social, Analytics, UX, Content, SEO/SEM, Media

·         Executed and managed campaigns


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作者:佚名
来源:数英网