招聘企业: POSSIBLE 上海

工作区域: 上海黄浦区

发布时间: 2017-05-16

Job ID: 21740

职位描述 Job Description

Job description

Are you relentless in your pursuit of the answer to life, the universe and everything? Do you dream of the possibilities of what a brand could and should be to people? In POSSIBLE, strategic planners search for the needle in the haystack – defining insights from human behaviour and hard-core data to inform world-class creative work to make a measurable difference.

By design, we are visionaries, innovators and pioneers. If that describes you too, then by all means, get in touch—we’d love to work with you.

Responsibilites:

  • Create inspiring briefs that can be translated into great ideas through research into human psychology, culture, and data

  • Collaborate with Creatives, UX, Analytics, and Technology to shape e-commerce marketing programmes and campaigns that excite and engage consumers

  • Build mid-level client relationships from a strategic perspective

  • Develop and communicate a clear point of view across the account

  • Present compelling and strategic stories through presentations, interviews and workshops to both clients and colleagues

  • Develop expertise across different digital and marketing disciplines as a subject matter expert

  • Try to convince people you are right

  • Skills and experiences:

Minimally

  • A Bachelor’s degree in Psychology, Sociology, Anthropology, Economics, Social Sciences, Marketing, Marketing Communications or Business

  • 4-5 Years of creative/digital agency experience, with 2-3 years of experience in strategic planning

  • A natural at primary and secondary research, both cultural and data-driven

  • Being able to translate research output into critical insights and sound arguments that underpins strategy

  • Proven expertise in e-commerce strategy and loyalty marketing in the Chinese e-commerce market

  • Working knowledge of enterprise-class analytics tools and platforms (Omniture etc.)

  • Experience adapting/creating strategic frameworks for campaign plans

  • Developed and nurtured mid-level client relationships

  • A natural inquisitiveness – your favourite word is “Why?”

  • Thrives in a collaborative environment

  • An ability to articulate a clear point of view

  • Fluency in both written and spoken English and Chinese

  • Great to have

  • Category experience in Skincare/FMCG

  • Understanding of shopper marketing

  • Ability to lead project teams

  • Expertise across other digital disciplines – Social, Analytics, UX, Content, SEO/SEM, Media

  • Executed and managed campaigns

  • Worked in a multi-agency environment



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作者:佚名
来源:数英网